BARE - Branding Project
Overview
BARE promotes a healthy, minimal routine, embraces natural beauty, discourages overconsumption, and supports sustainability. It embodies minimalistic and transparency skincare brand. This is a personal project, aiming to level up my skill on creating a brand's identity and managing digital campaign.
Objective
This is a personal branding project, aiming to create brand visual that reflecting the core value of BARE, minimalistic and transparency. The project's objective are:
increase awareness among target audience, 20 to 30 years old
create a clear position in the market: minimalistic and transparency - differentiated from luxury and dermatology focused branding
My role
Brand Identity Creator: design a minimalist logo that cohesive visual language
Social Media Manager: idea generation and content strategy that reflects the brand's personality and engages the target audiences
Brand Visual Creator: create visual materials for social media contents
Understand The Market
Instagram Sample
Strategic Approach
BARE's social media personality:
Aesthetic: minimal, highlight the product in a clean and neutral background
Tone of voice: neutral, and genuine
Content: promote authenticity, embrace imperfection, and against overconsumption
Launching campaign:
Goal: increase awareness, create a clear brand position, and establish trust
Approach: maximize exposure on social platforms through ads, UGC, and micro influencers
Beauty and personal care market:
Overconsumption fatigue
Minimalism and authenticity is getting more supports and attention from audiences
Marketing trends:
Online ads along with UGC and influencer marketing - maximize exposure on all online platforms
Brand's social media focus on creating relatable image to their target consumers
Maintain customer relationship through email marketing
Short-form contents and carousels
All materials are created by Photoshop and Illustrator
Problem