My Resume

Professional Summary

A marketing graduate specializing in digital marketing, content production, and campaign execution with hands-on experience in driving engagement, lead generation, and conversion growth. Skilled in translating data and brand insights into high-performing visuals and narratives for marketing campaigns using Adobe Creative Suite, CRM tools, and AI workflows.

Work Experience

Media Coordinator | Leng Keng

July 2023 - March 2024

• Executed email marketing campaigns through Mautic, tracking performance and increasing lead generation by 12.8%

• Produced 5-8 short-form videos and 10-15 photos weekly using Canva and CapCut, maintaining consistent, high-quality content output

• Coordinated private, public, and corporate events, contributing to positive Google and website reviews and enhanced brand reputation

Campaign Specialist Intern | ACM

• Conducted market research and trend analysis to support data-driven campaigns strategies

• Designed printed and digital assets for campaigns using Adobe Creative Suite, contributing to a 7.6% conversion rate

• Managed client communication via email, ensuring smooth coordination across stakeholders and positively impacting client satisfaction and brand relationships

May 2024 - August 2024

Education

Marketing Management Major | Bachelor of Commerce

Ted Roger School of Management, Toronto Metropolitan University

September 2021 - December 2025

Certification

Creative Design Certification | MindX Technology School

June 2024 - March 2025

• Learned and applied design principles to convey messages through visualization

Google Digital Marketing and E-commerce | Coursera

April 2025 - June 2025

• Optimized media mix, including SEO, paid ads, and social media, creating a strong digital marketing strategy and win customers

Email Specialist Intern | Protechp

• Executed automated cold email outreach campaigns using Instantly, maintaining a 100% deliverability rate and reaching over 300 new prospects

• Designed and refined brand logo and identity, increasing brand visibility

March 2025 - September 2025

Freelance Digital Marketing Specialist

October 2025 - Present

• Developed brand identities and logos, translating clients vision and values into cohesive visual systems that strengthened brand recognition

• Produced promotional assets, and managed media content calendars, contributing to 150% of the ticket sales target

• Leveraged Adobe Creative Suite, Canva, ChatGPT, and Gemini to accelerate ideation, design execution, and content production, significantly improving efficiency

Core Skills

Business Law Minor

• Social Media Management

• Campaign Execution

• Marketing Automation

• Content Strategy

• Short-form Video Production

• Visual Asset Design